storytelling is the heart of great communication

Joel is an award winning, internationally recognized photographer and digital artist who specializes in creative imaging for advertising. Joel likes to make a statement with his work and loves to take concepts through all phases of production. Born in Puerto Rico he grew up watching his father take pictures and listened to his mother tell stories of her modeling days. This combination of image making and storytelling combined with exposure to different cultures while in the Marines, inspired Joel to become a photographer. 2012 was a turning point for Joel and he decided to go with his gut - he enrolled at the Art Institute of Dallas where he learned fundamentals of fine art in photography and post-production. After graduation Joel assisted a prominent Dallas lifestyle photographer both on set and as a retoucher. Joel spends his free time concepting and producing creative projects, playing sports and practices martial arts when he can. If he's not hanging with us in the treehouse, you'll probably find him at one of his favorite pizza places.

GI Supply
Frito-Lay
Nissan
Visit Scotland
Yo Crunch Cereal
Samsung
Portrait
Frito-Lay
Make-A-Wish Foundation
Hasbro Nerf Ball
Jack Black
The Travel Channel
Tyson Foods
7-11
TXU
Sheetz Convenience Stores
Portrait
Sport TV
Nissan
Pure Bioscience
Lamborghini
Reisen Chocolate
Portrait Open Shirt
Freeman
McDonald's
Texas Health Resources
Pearle Vision
Mountain Dew / Doritos
Mary Kay
Miller Lite Halloween
Watters Designs
Byron Nelson Tournament
POM Iced Coffee
Frito-Lay
Portrait
Lisbon Airport
Cabin Fever Wiskey
Frito-Lay
Ford Mustang
William Lawson
McDonald's McCafe
History Channel
McDonald's
Compal Fresh
Portrait
Absolute Pear
Newseum
Hempz
American Legacy Foundation
Frito-Lay
Portrait
Southwest Airlines
Portrait
MD Live
McDonald's
Bacardi
Dole
Ruffles
Frito-Lay
Tabasco
Boy Scouts of America
Bathers
Jack Black
Pennsylvania Department Of Health
Portrait
Nerium
Portrait
Portrait
TRU by Hilton
Cheetos
Portrait
Fire Fighter
Frito-Lay
Gabby Natale
Gaby Natale
Portrait
Portrait
Portrait
Portrait
Portrait
Tiffany & Co.
Vodaphone
Bacardi
Lays
Meineke
Portrait
Toyota