Explore the Possibilities
Back-to-School is a significant event for many families so each year Frito-Lay looks for ways to acknowledge it. In order to create this image, we enhanced the model photography by popping the color on their spacesuits, adding texture to them as well as the models themselves. We also enhanced the suits with logos and other details to brand the image. Using Modo, we created the school bus space shuttle, the Explore the Possibilities rocket booster & the Lunch Zone platform to convey their message on an in-store POP display.
The provided photography had the energy and action that helped envision a real trip to school on the Space Bus.
This campaign was out of this world requiring some talented 3D art. Below are some of the items created by our 3D artist.
Background Image Creation
Tribe artists worked together to create the galaxy background to combine with the CG elements for a realistic yet majestic look and feel. Check out the time lapse below to see how each element of the background was layered on to create the final.