Save-On-Foods in partnership with MasterChef

Social videos for Save-On-Foods More Rewards program. All live-action footage shot here at StudioTribe in our working kitchen. A professional chef was hired to demonstrate proper knife technique in order to showcase the product effectively to their foodie audience. Five different knive styles were featured in five different :15 spots. StudioTribe did all of the post production and color grading for these videos giving the client the turnkey content they needed under budget and ahead of schedule.