Ruffle's Custom Sneaker Promotion Video

A custom shoe promo calls for a custom social animation.  StudioTribe was tasked with adapting our customer's animatic to a CG format.  We used a combination of 3D techniques in Modo and 2D techniques in After Effects and Photoshop to get the result you see here.  Everything is hand-animated using a variety of techniques.

3D Shoe Construction

This video demonstrates the construction of the shoe in

Story Boards

These rough story boards provided a good start to the project.