Wake the F Up!

Pom Iced Coffee asked us to help them realistically place an "f" in bed.  The "f" represents a college student needing a little pick-me-up.  We strategically placed the 3D rendered letter onto the mattress so that it would look as realistic as possible with accurate lighting & shadows.  

Another image in the Series

In this image the student is falling asleep at their desk.

3D Wireframe

We brought these into 3D to capture the letter bending around objects.