Wake the F Up!
Pom Iced Coffee asked us to help them realistically place an "f" in bed. The "f" represents a college student needing a little pick-me-up. We strategically placed the 3D rendered letter onto the mattress so that it would look as realistic as possible with accurate lighting & shadows.
Another image in the Series
In this image the student is falling asleep at their desk.
3D Wireframe
We brought these into 3D to capture the letter bending around objects.