AT&T Byron Nelson Championship Trophy

AT&T was still in the process of designing the trophy for this nationally recognized golf tournament and since it would be very difficult to photograph anyway, CGI was the best way to get them the image they needed when they needed it.  Throughout the project's duration, we were asked to change the design of the cup several times. So, to offset the production time it would take to create all of the different versions from scratch,  we set-up a system that allowed us to make quick changes with relative ease using a procedural modeling workflow. 

Photos of actual trophy at the event