AT&T Byron Nelson Championship Trophy

AT&T was still in the process of designing the AT&T Byron Nelson trophy which was manufactured by Waterford Crystal when StudioTribe was asked to help. We created 3D renderings which were used to get visuals of the proposed design through the decision making process quickly. Throughout the project, we rendered several trophy design options and composited them with photography to aid visually in the design selection process. To offset the production time it would take to create all of the different versions from scratch, we set-up a system to make quick changes to the concept models with relative ease using a procedural modeling workflow, this provided a quick and collaborative evaluation process for designing the trophy.