Ruffles - Baller for A day Sweepstakes

This promotion for Ruffles involved creating three iconic city images to showcase the sweepstakes prizes being given away. The hero images shown below were used on the rufflesballer.com website as an interacitve guide to preview the events and activities the winning contestants enjoy. Also shown below are some closeup views and making of screen shots that show the construction of the city scenes in progress.