McCafe Iced Coffee

For this project, we worked with Moroch Advertising and McDonald's to bring to life this 'COOL' billboard concept. There was 'SNOW' way we were going to pass up playing with sugar to create some 'ICY' effects for the letters in the background. One of our core beliefs in working with special effects is to get it in camera whenever possible. For this project we created stenciled shapes and pulled them through a dusted surface backgroud to capture the elements we needed.


Amplified outdoor

Two of a series of heavily extended outdoor boards designed by art director John Shannon. The photos below show one installed and also our process for creating a snow effect on the other.


let it snow

Behind the scenes shots showing the creation of the snow effect typography elements.