McCafe Iced Coffee
For this project, we worked with Moroch Advertising and McDonald's to bring to life this 'COOL' billboard concept. There was 'SNOW' way we were going to pass up playing with sugar to create some 'ICY' effects for the letters in the background. One of our core beliefs in working with special effects is to get it in camera whenever possible. For this project we created stenciled shapes and pulled them through a dusted surface backgroud to capture the elements we needed.