McCafe Iced Coffee
For this project, we worked with Moroch and McDonald's to bring to life this 'COOL' billboard concept. There was 'SNOW' way we were going to pass up playing with sugar to create some 'ICY' effects for the letters in the background.
Some principle photography was provided, however, the process on how to create the copy was up to us. We hired a stylist and had fun photographing and assembling the elements needed to pull off the frosty type in the most realistic way.
These images were shot in studio by photographer Joel Pares.