Texas Health Resources - Wound Care Campaign

Great concept and copy. This ad campaign for Texas Health Resources features common off the shelf products used as vehicles to carry the message of awarness to the need for specialized wound care. While these items exist and are readily available for photography, we wanted the ability to create larger than life drama and opted to construct the product packaging in CG so that we could have more control over extreme camera angles, lighting and graphics placement than what would have been available through conventional photography.