Texas Health Resources - Wound Care Campaign

Our challenge was to create dramatic product visuals using ordinary products to set the stage for this Texas Health message. While these items do exist and are readily available for photography, we wanted the ability to create larger than life drama and opted to construct the product packaging as 3D models so that we could have more control over extreme camera angles and lighting than what would have been available through a conventional photographic approach.  Some good copywriting and proper copy placement on the product labels cleverly communicate the need for specialized care . . . As you scroll down, you'll see the original comps we received from the client and the 3D model in a wireframe view and in a shaded view followed by the final results.