Frito-Lay Operation Smiles Campaign
It always brings a smile to our face to help our clients - especially when we get to be a part of projects like this one. We were assigned to help these smile images be the best they can be. We provided retouching & photo illustration to enhance the provided 'smile' photography & helped our customer place them into the bag layouts. We even did a series of celebrity smiles which was fun. Frito-Lay donated a portion of their proceeds from the sale of these bags to Operation Smile, an international children's medical charity dedicated to improving the health & lives of children and young adults worldwide who suffer from cleft conditions by providing access to safe surgical care.
Smiles by the Numbers
Working from provided photography we retouched and stylized over 100 images, altering shirt colors to match the product bag and enhancing each of them with a slightly larger smile. After all, it is all about the smile!