Bacardi Halloween

Bacardi's bat has been a strong symbol of their brand for many, many years so Halloween is the perfect occasion to highlight him.  It took some time but Digital Artist, William Wardy, did an excellent job of giving the bat logo some additional texture and dimension to better fit the concept.  He also took some beautifully lit product heroes and combined them with stock photography of haunted-looking homes and bats flying in a pattern to create this scene used on an in-store POP display.