Miller Lite Halloween POP Campaign
This is the main image from a multi-piece Halloween POP campaign for Miller Brewing. We created the branded crystal ball interior and composited it with models, adjusting lighting for the scene to appear as if it were coming from the ball. The background was composited from stock but the bats were illustrated.
To fully capture the lighting cast by the crystal ball, photographers recreated the set in-studio to provide an accurate reference for the project. The crystal ball was modeled and rendered in 3D and then composited with the model shots and lighting effects.