Mountain Dew/Doritos Hoops Campaign
This was a multi-piece point-of-purchase campaign for Pepsico that required some mad skills in CG and photo illustration so, presented with the challenge, our team got to work! Starting from concept sketches, artist Valerie Moore stylized the players, the ball, and the logo to give them a hand done illustrated look. Each player was digitally overpainted to create an edgy brush stroke effect.
Flowing Wood Floors
3D artist William Wardy created a complex set of flowing arrows and graphic shapes that were surfaced with an ultra glossy basketball floor texture. These ribbons of wood flooring were used to frame product and interact with the lifestyle imagery bringing the players forward to create larger than life impact to the consumer.
